Easter Eggs
Led design, testing, and deployment of Freestyle’s Easter Egg capability, a digital toolkit that incorporates promotional messaging, graphics, and other features into the dispenser UI. Easter eggs provide a “surprise and delight” experience for consumers while allowing Freestyle customers to personalize their brand in a digital space and drive long-tail beverage sales. In 2021 we celebrated our first large-scale deployment and “let it snow” on over 6,000 dispensers. Easter Eggs have been successfully deployed around the world, including a Spring Sakura beverage promotion in Europe and an exclusive Halloween easter egg at World of Coke.
Project Lead: Michael Connor
UI/UX Lead: Elaine von Uffel
Development Leads: Nathan Crenshaw, Mateus Pongelupe & Jason Hejna
Deployment: Matt Armour & Brent Cox