Mobile Pour

Freestyle’s Mobile Pour solution was created in March 2020 in response to the COVID-19 pandemic. With thousands of touchscreen dispensers standing idle in a newly contactless world, our team needed to think fast to keep our customers safe. The solution was a simple web application that allowed users to scan a QR code on the dispenser’s Home Screen, then select and pour their drink of choice from their mobile phone. The application was designed, developed, and deployed in less than 100 days. It resulted in +400MM PR impressions in its first week alone and increased pour volume by 6% per outlet.

Accessibility

Led research study with the American Association of People with Disabilities (AAPD) to design a module within Mobile Pour that assisted the visually impaired. Gained valuable insights on commonly used tools and worked closely with software to meet WCAG compliance standards to optimize screen reader functionality.

To learn more about Mobile Pour and how it was built, check out these articles:
https://www.coca-colacompany.com/news/pour-by-phone-coca-cola-freestyle-
https://aws.amazon.com/solutions/case-studies/coca-cola-freestyle/

Project Leads: Daisy Teoh & Michael Connor
UI/UX Lead: Elaine von Uffel
Frontend Development: Nathan Crenshaw
Backend Development: Brian Salvati
Development Agency: CI&T